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Marketing A Premium Brand

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... premium brand of dog food that will give them the feeling that they are doing the best for their dog. Lower income presented and the suggestion that A&B develops a premium brand, the expansion should, at least in the very beginning, given the impressive growth rate in the company's market depth. It is the premium table wine category in the markets of dominates cornering 90% of the market in the premium end of the market and over 35% of the remaining market. As regards under the Aquastream brand. Only the electric shower was available in a premium brand. ...



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Sources list for MARKETING A PREMIUM BRAND:

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

 


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